Josephtryble's Blog

M-Books need to evolve faster for the Developing world.

20 Million Indians currently own a mobile device. The exponential growth will continue.

The Indian advantage (unlike China,Brazil or South East Asia) is certainly the large mass of population speaking English language. India will become the largest English speaking country in a couple of years overtaking the United States.

Engaging Apps and Content for Mobile devices should evolve to appeal this huge audience.

How Publishers can creatively respond to this opportunity?

Or shall we wait for another Software start-up to emerge from nowhere and consume the opportunity.

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The published content demand a full scale “make-overs” to cater the demand across the Globe – considering the cultural, geographical, political, linguistic, technological and pedagogical variances.

Creative content’s localization is a debatable issue as the cultural context is as important as the content. But professional and educational segments demand to have localized content.

Publishers need to evolve standardized localization techniques, tools and processes. This result to have faster and accurate content localization. The content in English need to reach faster to Spanish, French, Mandarin, Hindi, Arabic or any other language market. Localization can be key in delivering content in English language itself to the diverging English markets as China, India or Africa. Localization can take care of the variances mentioned above. The current practices of changing photographs, names and currencies for wooing the audience can be replaced with more rigorous content “make-overs” through localization.

Localization of content can be key to the evolving “individualized content delivery” over mobile devices or the web for learning and professional development.

Content Localization as in Software will be a great challenge and opportunity in Publishing.

Joseph

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